GREAT TECHNOLOGY, VIRTUAL REALITY AND DELICATESSEN: LB TOWARDS TECNARGILLA 2014
During next Tecnargilla exhibition in Rimini, the most important international trade fair dedicated to technologies for the ceramic industry, LB will present for the first time the new FREESTILE: a technological process that will be a real revolution as for the plant layout. It will also allow to achieve aesthetic levels currently unimaginable in the production of technical porcelain tile, due to the extreme flexibility granted by the innovative systems of coloring powders and press feeding, giving manufacturers greater freedom of expression. Design and creativity… the values of Made in Italy appreciated all over the world.
Less machineries and more ceramic products within the LB stand in pavilion D3, but still a lot of technology. It will be possible, in fact, to live in a sort of virtual world the manufacturing processes FREESTILE and MIGRATECH LB, inside an exclusive kind of “digital cinema” 4D the visitors will be able to touch and interact virtually with objects.
A series of events called “Fuori Salone”, dedicated exclusively to customers, will lead guests on a journey of taste, built around the Italian culinary excellence. As well as the ceramic tile has always been a symbol of Emilia-Romagna excellence, also good food is an Italian value appreciated all over the world. Playing on this virtuous combination, some excellent products have been chosen as the Traditional Balsamic Vinegar of Modena, Parmigiano Reggiano and ham from Emilia, for the 3 evenings of 23, 24 and 25 September, in addition to the wines of Valpolicella. An excellent opportunity to taste the typical products of the territory and to be led by industry experts in the history of the product itself, for example to find out the history of the well known Balsamic Vinegar of Modena, directly from the people who produce it . It will be an amazing journey that combines technology and gastronomy, based on quality, to celebrate the achievements and sense of friendship that have always bound LB to its partners.